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🇫🇷 French Senate Important

The Hidden Cost of Retail Services: How Brands Really 'Buy' Shelf Space

Reveals how Mondelez views services to retailers as just another way to lower net prices—exposes the blurred lines in negotiations, perfect for exposing industry secrets.

AG
Antoinette Guhl
Ecologistes
Primary
S1
Speaker 1
Full transcript
Antoinette Guhl
Speaker 1
From this session
Audition d'Amélie Vidal-Simi, présidente de Mondelez France
🇫🇷 5 Mar 2026 · 1:00
View full session →
Session highlights
14:30
Big Brands DO Use French Wheat! Mondelez Spills the Beans
15:03
60% Made in France: Mondelez's Local Roots Revealed
17:10
Harmonie Program: How Mondelez Boosts Sustainable French Wheat Farming
25:05
Negotiation Myths: Hot Boxes & Fantasmes Exposed!
28:00
Negotiation Nightmares: Pressure Tactics in Food Deals Exposed
28:05
Delisting Threats: Pressure Tactics in Food Negos
29:08
Cacao Crisis: Why Prices Stay High Despite Drop
29:10
Cacao Price Hike Drama: Why Chocolate Costs Soar Despite Falling Markets
31:30
The Hidden Cost of Retail Services: How Brands Really 'Buy' Shelf Space
32:42
Services = Hidden Price Cuts? Negotiation Secrets
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