🇫🇷
French Senate Interesting
Harmonie Program: How Mondelez Boosts Sustainable French Wheat Farming
Deep dive into Mondelez's 20-year program partnering with 650 French farmers for sustainable wheat—shows big industry's role in eco-agriculture, insightful for green food trends.
S1
Speaker 1
Full transcript
From this session
Audition d'Amélie Vidal-Simi, présidente de Mondelez France
🇫🇷 5 Mar 2026 · 1:00
View full session →Session highlights
14:30
Big Brands DO Use French Wheat! Mondelez Spills the Beans
15:03
60% Made in France: Mondelez's Local Roots Revealed
17:10
Harmonie Program: How Mondelez Boosts Sustainable French Wheat Farming
25:05
Negotiation Myths: Hot Boxes & Fantasmes Exposed!
28:00
Negotiation Nightmares: Pressure Tactics in Food Deals Exposed
28:05
Delisting Threats: Pressure Tactics in Food Negos
29:08
Cacao Crisis: Why Prices Stay High Despite Drop
29:10
Cacao Price Hike Drama: Why Chocolate Costs Soar Despite Falling Markets
31:30
The Hidden Cost of Retail Services: How Brands Really 'Buy' Shelf Space
32:42
Services = Hidden Price Cuts? Negotiation Secrets
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